PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include a unique anonymous identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
We use Google Analytics to collect information about the visitors of the Site. The service collects information about the visitors such as IP address, device type, browsers name, screen resolution, operations system, country, city, internet network, referral URL, and others. We use Google Analytics to analyze our Site statistics, the number of visitors per month, how our visitors interact with our Site. We use it for statistical purposes, understand our Visitors’ interests, and keep an eye on our server performance whenever we need to upgrade its resources to maintain a high Site performance. Google Analytics helps us also to get insights about our site loads (visitors per month).
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number, and other information required to make an order. We refer to this information as “Order Information.” We collect such information from our Site forms and the payment gates we use, e.g., PayPal.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we generally collect to fulfill any orders placed through the Site (including submission of contact forms, processing question requests, processing your payment information, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our services or products.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to power our online business. You can read more about how Google Analytics is here: https://analytics.google.com/analytics/web. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to search warrants or other lawful requests for information we receive, or otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by:
INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES ARE BEING USED.
COMMON LINKS INCLUDE:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when seeing a Do Not Track signal from your browser.
You have the right to access the personal information we hold about you and ask that your personal information be corrected, updated, or deleted. If you would like to ask this right, please contact us through the contact information below.
Additionally, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or otherwise to pursue our legitimate business interests listed above. Please note that any email communications are not subjected to deletion.
When you place an order through the Site, we will maintain your Order Information for our records or in our payment system. If you have a user profile on our Site portal(s), you can ask for the complete deletion of your profile.
The Site is not intended for individuals under the age of 18 regarding placing orders.